Leave No Trace

For this conceptual packaging series project, I found s'mores components to be interesting vessels for tackling conversations surrounding wildfires and natural resource conservation.

The theme of seeds and tree species’ unique relationships with fire as a necessity to reproduce was a theme I really loved leaning into with this project.

This was my favorite creative brief in undergrad, and it won me a Silver ADDY in 2022 that still sits proudly on my desk.

Visual Identity

Packaging

Copy writing

Illustration

Social Impact Design



©Audrey Scott McDonald, 2026